In the past, a lot of time and money was invested in manually creating a logo, to stand out from the masses. Just think of the Coca-Cola, Ford, or Harley Davidson logos; they were all drawn by hand. Until the 1960s, hand lettering was a prosperous profession, but the advancement of computers had virtually killed it.
Today it is easy to find good quality digital fonts, so anyone can create graphic designs. However, the striking profession of hand-lettering has come back to life in recent years, as many have recognized the unique beauty and added value of using hand-drawn letters.