Written texts reach viewers’ minds much slower than a photograph. And unique illustration can be even more expressive than a photo. Widely used over the past hundred years, the elaborately developed hand-painted or hand-drawn posters, billboards, and packaging graphics have disappeared.
They went out of fashion because their production took a lot of work and time. Today, those who use illustrators’ work gain many benefits, sine the illustrations express emotions in a more efficient way – even if they are a bit exaggerated. This makes for a more distinctive brand and packaging.