“Good wine needs no bush” (As you Like it, William Shakespeare). In reality, this quote today is not true, as all winemakers and other alcoholic beverage producers can attest to it.
Alcoholic drinks do need unique – possibly extravagant – labels or bottle designs.
Hand-drawn letters can also play a significant role in this; just think of the labels of Jack Daniels, Budweiser, or Corona bottles. It is very common to use hand-painted illustrations or fine art illustrations on branded wine labels.