Festive wine label

In this project, our goal was to create an elegant design for a unique Pinot Noir. With this neat design, I intended to represent the blend of red grapes made in a style that showcases the wine’s silky, smooth texture.
It should transmit the following messages: tradition, old values, sophistication, contemporary simplicity, and gracefulness. I draw both hand-lettered wordmarks (Festive, Napa Valley) in Spencerian Display style, which is a Spencerian Script, that was used in the US in the late 19th century. The background illustration technique is called “scratchboard illustration”. This is a highly detailed illustration that reproduces woodcuts or copper engravings effects.

This mock-up design imitates textured, ripped paper, with a hot foil gold effect. In the printed version finishing effects will be used, like real hot foil stamping, varnishing, embossing, and screen printing.