J. Pintér label design

Using hand-lettering, I created a packaging design for a Hungarian butcher for his homemade salami. I know him as a really great, “from scratch to finish” entrepreneur. He himself produces the feed for his animals, raises them, and he processes the pork with his employees, resulting in this great salami shown on this website.
Due to his way of production, the following brief keywords were given:
– homemade
– natural ingredients
– from farmland to your table
– family business
– Hungarian flavors
I made this piece of work based on these characteristics. Below is an early-stage sketch and the process of inking.
The labels were printed in HarangPack Printing-house.